Manila, Philippines — The 31st Grand AdClash, Polytechnic University of the Philippines’ (PUP-DAPR) most prestigious Integrated Marketing Communications (IMC) case competition, officially marked its victorious end last July at SM City Manila, defying all the challenges of the return to physical implementation with utmost precision. 

In collaboration with TechLife, this epic event, entitled “Smarter Ways: Tech Solutions for Everyday Life," was dedicated to pushing the Senior students’ capabilities and exploring new frontiers in delivering brilliant campaigns. This year, the Grand AdClash was able to provide a platform for young talents to showcase their creative and innovative ideas, put their expertise to the test, and represent a new generation of PUP-DAPR pride.

31st Grand AdClash Recap

Four competing teams, consisting of BILIB1D (BAPR 4-1D), AN1NAG (BAPR 4-1N), BRAVADOS (BAPR 4-2D), and AGTRESIBO (4-3D) have stood on the 31st Grand AdClash stage with their heads held high and bravely pitched out their comprehensive IMC campaigns, fueled by over three months of rigorous preparations.

Among the personalities these skillful teams had to impress are some of the industry's seasoned leaders with keen mastery in Advertising and Public Relations: Ms. Patricia Gonzales, IMC Lead at TechLife; Mr. Jimmclaude Gayo, Product Marketing Manager at TechLife; Ms. Margie Flores-Husmalaga, Media Manager at GIGIL; Ms. Shea Iris Samonte, Art Director at Propel Manila; and Mr. John Caparros, Media Relations Lead at PRecious Communications. These esteemed individuals served as the panel of judges, who blazed the competition with their unparalleled wisdom.

Attended on-site by over 300 high-spirited individuals in support of their bets, SM City Manila was filled with a high level of enthusiasm and loud chants as it hosted this year’s clash of brilliance. Meanwhile, the unwavering support for the Grand AdClash extended through social media as well, with the event livestream garnering a whopping 6.6K peak views, 1.4K engagements, and 239 shares.

With all these, the 31st Grand AdClash has shown to have reached new heights of groundbreaking success, providing the department with another remarkable milestone to take pride in.

31st Grand AdClash Hailed Victors

Each team was able to make a positive impression on the panel of judges, but only one among them reigned supreme and advanced to the coveted top spot.

In a blazing showdown of creativity and brilliance, AGTRESIBO emerged as the Grand Champion during the 31st Grand AdClash. With an exceptional display of innovative ideas and cutting-edge strategies, AGTRESIBO captured the hearts of the judges and the audience. Their 360° IMC campaign presented ingenious ideas that focused on driving brand awareness and brand recall, showcasing on-point solutions for TechLife's marketing challenges.
AGTRESIBO also dominated in most categories of the special awards. Their campaign garnered multiple awards, including Best in Social Media Activation, Best in Offline Activations and Events, Best in Print Advertisement Materials, Best in Radio Advertisement, and Best in IMC Campaign. Moreover, one of the team’s members, Mark Jonnie Lapidez, was able to clinch the Best Male Presenter award. 

On the other hand, BRAVADOS and BILIB1D have placed 1st and 2nd runner-up respectively, with BRAVADOS bagging home two special awards, such as Best in Television Advertisement and Best in Jingle. Meanwhile, AN1NAG was hailed as the consolation prize awardee during the said competition.

31st Grand AdClash Trusted Allies

Together with the impressive roster of brand sponsors, organizations, and media partners, the success of the 31st Grand AdClash was made possible.

Leading in the lineup are SUNNIES Face and SUNNIES Studios, who are the official Major Brand Sponsors for this year's Grand AdClash. Their generous support boosted the event's pursuit to provide an epic experience for all the individuals involved in the event.

Other esteemed brand sponsors who were behind the triumph of the event include Mister Potato, Everything But Cheese (EBC), Perfumo Scents, Queen Mani, and NutriAsia. Media partners include IKOT.PH, Edge TV Philippines, Wazzup Pilipinas, Manila Bulletin, LionhearTV, SparkUp, Explained PH, Green Giant FM, The Philippine Star, and PressONE.PH also made a big contribution in amplifying and echoing the event for a broader reach.

Different academic organizations within and beyond PUP extended their utmost support as well: Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), the Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, the PUP College of Communication Student Council (PUP-COC SC), DZMC – Young Communicators’ Guild, and the PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication – Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS.

Culminating brilliance and excellence continues as the Grand AdClash stands ready for another round of clash in the following year. Stay updated about the next edition of the Grand AdClash by following its social media accounts. For inquiries and interest about future collaboration, you may reach out through email at [email protected]. Until the next clash!