Manila, Philippines - The Grand AdClash, an esteemed culminating competition organized by the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR), is gearing up for its highly anticipated 31st edition. After years of virtual activities, the event is making a triumphant return with a physical implementation on July 19, 2023, at SM Manila. Dubbed "Smarter Ways: Tech Solutions for Everyday Life," the 31st Grand AdClash aims to revolutionize the lifestyle through user-friendly home technology. In collaboration with TechLife, the event promises an exciting convergence of creativity, brilliance, and innovation.

The Ultimate Challenge

Senior students from PUP Bachelor in Advertising and Public Relations (BAPR) are at the forefront of the Grand AdClash. With their creative and strategic prowess, they will develop comprehensive integrated marketing communications (IMC) campaigns for TechLife. This year’s challenge will test their ability to address the brand’s real-time obstacles, centering on brand awareness, brand recall, and intense market competition. Four teams, fueled by their four-year residency in the program, have undergone rigorous groundworks in preparation for the approaching clash of brilliance.

Conquering the Missions

To claim the victory, the competing teams must excel in various missions. One of their key missions is to create a 360° IMC campaign that shall augment TechLife's overall awareness and product portfolio among the target audience. Moreover, the mission also necessitates the development of innovative strategies that would drive awareness, consideration, and conversion, while seamlessly integrating call-to-action (CTA) across the brand's social media and e-commerce channels. By executing these missions with precision, the teams will gain a competitive edge and increase their chances of reigning in this year's clash of brilliance.

Allies in Advancement

The 31st Grand AdClash has garnered support from an impressive lineup of sponsors and partners. SUNNIES Studios and SUNNIES Face headline as major brand sponsors, alongside esteemed names, such as Mister Potato, Everything But Cheese (EBC), Perfumo Scents, The Brewed Buddies, and NutriAsia. Media partners including IKOT.PH, Edge TV Philippines, Wazzup Pilipinas, Manila Bulletin, LionhearTV, SparkUp, Explained PH, Green Giant FM, The Philippine Star, and PressONE.PH are also in support by amplifying the event's reach.

Collaboration extends beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as the Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, PUP College of Communication Student Council (PUP-COC SC), DZMC - Young Communicators’ Guild, and PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication - Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS are present in this grand endeavor by further enhancing the event's impact.

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