MANILA, Philippines ᅳ The AdCongress, an annual seminar organized by the Department of Advertising and Public Relations (DAPR) of the Polytechnic University of the Philippines Sta. Mesa (PUP), is gearing up for its 20th edition, from February 13 to February 15 at the PUP Claro M. Recto Hall.

This year’s theme, "ADPORTAL: Traversing Through The Maze of ADPR Innovation,” will explore recent advancements to acquire techniques and skills applicable to current advertising and public relations industry standards. Each seminar serves as a guide to assist and support aspiring ADPR practitioners toward overcoming potential challenges and staying ahead of field-related issues.

Influencer Marketing Landscape

The timely relevance of influencers has led BAPR 4-2N, a participating section, to shed light on this topic. Their seminar is entitled “THE CONSCIENCE CODE: Unravelling the Path Toward Responsible Influencer Marketing” that will take place on the first day of AdCongress (February 13), 9:00 AM to 12:00 PM.

This will delve into essential subjects including gaining insights into Public Relations and its significance in the advertising industry, aligning influencer values with brand contracts, addressing common crises, mastering strategies for effective management, and exploring long-term considerations in the realm of influencer marketing.

The Maze Masters

Guidance will be provided to navigate this venture successfully and prevent missteps. The speakers for this event include prominent personalities such as the viral content creator Mark “Macoy Dubs” Averilla, Erwin Furugganan from Ad Standards Council (ASC), and Gerald Lim from MullenLowe TREYNA.

The Maze Wingmen

The journey of ADventurers will never be uncertain, for they have steadfast companions that will lead this event to the finish line.

Leading the charge as major brand sponsors are Oh Craft! Workshop and Mossimo PH. With the strong support of Red Images as studio partner; and Wazzup Pilipinas, Pop! Inquirer / Be an Inquirer, Now You Know PH, and Explained PH, as media partners.

Adding depth to the collaborative efforts are various academic and interest organizations that have willingly joined the partnership. Notable contributors include Panday Sining PUP, PUP Psychology Students Association, DZMC -Young Communicators' Guild, PUP Communication Society, PUP The Catalyst, FILAC PUP, BACR - K1NAADMAN, BAJ - 1Nsurgent, BAJ - 2Nay Seekers, and UST Communication Arts Students' Association.

If you want to know more about this event, follow AdCongress and PLA2N on their social media accounts.